Jerome McCarthy’s 4Ps are out of date. In the digital era we need to revisit Product, Price, Place and Promotion.
Consumers nowadays have many ways to satisfy their needs, and these ways are very linked and influenced by digital channels. We can access other customers reviews very easily; the place is not one only place anymore. We can also compare prices within a click. We demand useful information and help to do the things we want to do. Continue reading →
Making sure the mobile experience is right for users and site owners is a major consideration in site design. Many companies have still not invested in a mobile-specific site, which is not very smart regarding that 61% of the visitors will leave your site if they don’t find the info they need straight away. Sometimes it takes effort, but there are also websites built on blog engines such as WordPress that can install a widget and very quickly become mobile-friendly. Mobile Marketing specialist Rob Thurner has shared this interesting infographic on his blog that shows that nearly half of mobile users have “ditched a brand” following a poor mobile experience: