Tag Archives: promotion

Marketing S.A.V.E.d

4psJerome McCarthy’s 4Ps are out of date. In the digital era we need to revisit Product, Price, Place and Promotion.

Consumers nowadays have many ways to satisfy their needs, and these ways are very linked and influenced by digital channels. We can access other customers reviews very easily; the place is not one only place anymore. We can also compare prices within a click. We demand useful information and help to do the things we want to do. Continue reading