Tag Archives: marketing

Use paid search on a creative way

ppcSearch Engine marketing is key in the purchase decision process in digital marketing. It helps us to raise awareness and through that, to connect with consumers and increase consideration.

How do we connect? How do we start this conversation? Continue reading


My first Squared Module

I start this Module 1 reflection with a quote:

“If the late 20th Century was the age of the multinational company, the early 21st will be the age of the micro-multinational: small companies that operate globally”
Hal Varian, Google Chief Economist

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