As Brian Solis says, we are the generation C, the “CONNECTED” generation. This Social Media Revolution is changing the way consumers interact with the market.
Greg Satel also cleverly points out in a Forbes article that “We are now in a post-promotional age where brand messages are only half the battle. To build a great brand today, you need to build great brand experiences, and the best way to do that is to build a community around shared values with content that holds attention“. Communication now flows horizontally and, in the social media world, your customers come to you. They follow you, and you have to be prepared to lead. How can you make the most of it? Continue reading