Tag Archives: Emarketing

Use paid search on a creative way

ppcSearch Engine marketing is key in the purchase decision process in digital marketing. It helps us to raise awareness and through that, to connect with consumers and increase consideration.

How do we connect? How do we start this conversation? Continue reading

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Is you website mobile-friendly?

Making sure the mobile experience is right for users and site owners is a major consideration in site design. Many companies have still not invested in a mobile-specific site, which is not very smart regarding that 61% of the visitors will leave your site if they don’t find the info they need straight away. Sometimes it takes effort, but there are also websites built on blog engines such as WordPress that can install a widget and very quickly become mobile-friendly. Mobile Marketing specialist Rob Thurner has shared this interesting infographic on his blog that shows that nearly half of mobile users have “ditched a brand” following a poor mobile experience:

mobile-consumer-behaviour1

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