Tag Archives: customer journey

The multi-channel Customer Journey

Module 3 has been all about the customer journey, how has it evolved and how it’s been affected by digital in the marketing mix. The traditional funnel has changed, it has been reshaped. In fact, there is no longer a funnel. The Path to Purchase is not linear anymore. Continue reading

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Is you website mobile-friendly?

Making sure the mobile experience is right for users and site owners is a major consideration in site design. Many companies have still not invested in a mobile-specific site, which is not very smart regarding that 61% of the visitors will leave your site if they don’t find the info they need straight away. Sometimes it takes effort, but there are also websites built on blog engines such as WordPress that can install a widget and very quickly become mobile-friendly. Mobile Marketing specialist Rob Thurner has shared this interesting infographic on his blog that shows that nearly half of mobile users have “ditched a brand” following a poor mobile experience:

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