Want to start your own online business? We have just been squeezing our brains on Google Squared Module 2 to start our own, so here are some reflections about it. Enjoy!
Well, there’s one thing you have to keep in mind: you shouldn’t build a house starting from the ceiling. And this applies here. Before making any moves, you should answer quite important questions.
– Is there a market opportunity?
– What makes your idea different?
– Is there any competitive advantage?
– Who is going to be your customer?
– What’s the revenue? How are you going to make money?
– What’s the role of mobile in it?
The Business Model Canvas is an excellent tool to start shaping this great idea that you have in mind:
As Brian Solis says, we are the generation C, the “CONNECTED” generation. This Social Media Revolution is changing the way consumers interact with the market.
Greg Satel also cleverly points out in a Forbes article that “We are now in a post-promotional age where brand messages are only half the battle. To build a great brand today, you need to build great brand experiences, and the best way to do that is to build a community around shared values with content that holds attention“. Communication now flows horizontally and, in the social media world, your customers come to you. They follow you, and you have to be prepared to lead. How can you make the most of it? Continue reading →
I have mixed feelings for Atlas Shrugged. Though I’m not very fond of the ideas behind it, it’s the hell of a book! If you haven’t heard about it, here’s a Wikipedia link.
The way Rand drives the whole story it’s just great, I was instantly hooked. “Who is John Galt?” Who would you rather prefer? A businessman who says that we must share our profits with the ones less capable or a successful industrialist who couldn’t care less about the community? Well, I would feel more comfortable with the first one, but Ayn Rand makes you choose the latter. Continue reading →
It’s been a couple of weeks on this #SquaredOnline journey, but I wasn’t sure about how to start this blog. Until I watched Andy Sandoz talking about Social Web, User Behaviour and Participation and got inspired.
I have been working on marketing for five years now and also dealing with the digital side of it since then. But I’m convinced that I should go back to Square One and rethink how we do what we do. While I was studying Social Anthropology, I started to analyse our culture and society in a more technical way, and I was particularly interested in communications and social interactions. Changes have been massive in the last years and now, with the smartphone era, the internet is pretty much involved in every aspect of our lives (which sometimes turns out to be quite scary!)
So this is where the title of this first entry comes from. We should all go back to “Squared” One and rethink how we communicate and sell our ideas to this changing society. Digital Marketing is not a branch of traditional marketing or a bunch of promotional techniques that use digital technologies. Brian Solis has already said what I think about it:
“Social Media [and Digital Marketing] is about Psychology and Sociology, much more so than Technology.” – Brian Solis
So, let’s open our minds and get rid of old fashioned concepts and grasp the new wave of communicating that’s ahead of us!