Category Archives: Readings

Raised on a diet of Hercules movies. Middlesex

What’s the matter, Cal?

Thank you, Jeffrey Eugenides.  Thank you for a book with such a deep and sharp sensitivity. I have enjoyed reading it in very different ways. Though my life has nothing to do with Cal’s, some descriptions have evoked old teen memories (let’s think about Sophie Sassoon and her beauty advice). Sometimes is the use of words, others, the facts and observations Eugenides chooses to describe life changes. Continue reading


Beware of Generation C!

As Brian Solis says, we are the generation C, the “CONNECTED” generation.  This Social Media Revolution is changing the way consumers interact with the market.

Greg Satel also cleverly points out in a Forbes article that “We are now in a post-promotional age where brand messages are only half the battle. To build a great brand today, you need to build great brand experiences, and the best way to do that is to build a community around shared values with content that holds attention“. Communication now flows horizontally and, in the social media world, your customers come to you. They follow you, and you have to be prepared to lead.  How can you make the most of it? Continue reading

Who is John Galt?

I have mixed feelings for Atlas Shrugged. Though I’m not very fond of the ideas behind it, it’s the hell of a book! If you haven’t heard about it, here’s a Wikipedia link.

The way Rand drives the whole story it’s just great, I was instantly hooked. “Who is John Galt?” Who would you rather prefer? A businessman who says that we must share our profits with the ones less capable or a successful industrialist who couldn’t care less about the community? Well,  I would feel more comfortable with the first one, but Ayn Rand makes you choose the latter. Continue reading