I have been working on marketing for five years now and also dealing with the digital side of it since then. But I’m convinced that I should go back to Square One and rethink how we do what we do. While I was studying Social Anthropology I started to analize our culture and society on a more technical way and I was particularly interested on the communications and social interactions field. Changes have been huge in the last years and now, with the smartphone era, internet is pretty much involved in every aspect of our lives (which sometimes turns out to be quite scary!)

We should all go back to “Squared” One and rethink how we communicate and sell our ideas on this changing society. Digital Marketing is not a branch of traditional marketing or a bunch of promotional techniques that use digital technologies.  Brian Solis has already said what I think about it:

“Social Media [and Digital Marketing] is about Psychology and Sociology, much more so than Technology.” – Brian Solis

So, let’s open our minds and get rid of old fashioned concepts and grasp the new wave of communicating that’s ahead of us!


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