Monthly Archives: March 2014

Is you website mobile-friendly?

Making sure the mobile experience is right for users and site owners is a major consideration in site design. Many companies have still not invested in a mobile-specific site, which is not very smart regarding that 61% of the visitors will leave your site if they don’t find the info they need straight away. Sometimes it takes effort, but there are also websites built on blog engines such as WordPress that can install a widget and very quickly become mobile-friendly. Mobile Marketing specialist Rob Thurner has shared this interesting infographic on his blog that shows that nearly half of mobile users have “ditched a brand” following a poor mobile experience:

mobile-consumer-behaviour1

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Let’s make millions! How to start your online business

online_businessWant to start your own online business? We have just been squeezing our brains on Google Squared Module 2 to start our own,  so here are some reflections about it. Enjoy!

Well, there’s one thing you have to keep in mind: you shouldn’t build a house starting from the ceiling. And this applies here. Before making any moves, you should answer quite important questions.

– Is there a market opportunity?
– What makes your idea different?
– Is there any competitive advantage?
– Who is going to be your customer?
– What’s the revenue? How are you going to make money?
– What’s the role of mobile in it?

The Business Model Canvas is an excellent tool to start shaping this great idea that you have in mind:

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Beware of Generation C!

As Brian Solis says, we are the generation C, the “CONNECTED” generation.  This Social Media Revolution is changing the way consumers interact with the market.

Greg Satel also cleverly points out in a Forbes article that “We are now in a post-promotional age where brand messages are only half the battle. To build a great brand today, you need to build great brand experiences, and the best way to do that is to build a community around shared values with content that holds attention“. Communication now flows horizontally and, in the social media world, your customers come to you. They follow you, and you have to be prepared to lead.  How can you make the most of it? Continue reading